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April 23, 2017

Bhaya Group is the main and official sponsor for the Enhance marketing and E-business capabilities for hospitality and travel enterprises in Halong Project

Hanoi, April 23, 2017

Bhaya Group is the main and official sponsor for the Enhance marketing and E-business capabilities for hospitality and travel enterprises in Halong Project. Nowadays, small firms have low sale capacity and depend on tour operators and online travel agencies. They are lacking channel branding. Therefore, the project aims to create official channels for branding and increasing direct sales for hospitality and travel enterprises in Halong.

The project involves three parties including Quang Ninh Tourism Association – managing unit; Bhaya Group – the main sponsor, BAYO Vietnam Joint Stock Company – technology sponsor, the Quang Ninh Tourism Department is the sponsor agency. The overall project is divided into three main categories: (1) Equip enterprises with a free tool for digitalised products and direct sale (2) Build an official Quang Ninh tourism portal (3) Internet marketing.

From April 27 to 29, 2017 the kick-off event for Project: Enhance marketing and E-business capabilities for hospitality and travel enterprises in Halong will take place at SaiGon Halong hotel. Within, the event agenda, project content and completed work will be presented. The enterprises can register for the project and training sessions during event.

About Bhaya Group
Since its inauguration in 2007, Bhaya Group has worked tirelessly to achieve the highest standards among overnight Halong Bay cruise operators. After gaining success with its original cruise boat design, Bhaya Group expanded its presence and is now represented by three separate brands: Bhaya Classic Cruise, The Au Co Luxury Cruise and Legend Halong Cruise. These brands offer the full range of services and cruise styles, and today Bhaya Group is the largest cruise operator in Halong Bay, with a total of 19 overnight cruise boats.

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